About Us

Welcome to FSMF - Fantastic Soaps, Mani's, & Fizzies! 

Originally known as Fo Shizzle My Fizzle Bath, we are a vegan, cruelty free company that specializes in bath, body, cosmetics, & home fragrance products. We choose the highest quality ingredients from ethically sourced providers, as well as biodegradable eco-friendly glitters. 
FSMF was founded by Chicago-area native Erica McGuire in 2016. We are located in North-Central Alabama outside of Birmingham. At this time, we do not have a physical store, but if you are native to the area, we have a pick up option available for you if you want to avoid shipping fees! Contact us via email for more information.
FSMF was created because we wanted to offer something new to the indie cosmetics industry with ingredients you can trust that won't hurt your skin or discolor your tub. We offer one of the most strict turn around times in the industry, as well as a comprehensive blog posted regularly to keep you up to date on what's going on behind the scenes. We feel transparency and honesty is just as important as the quality of our products, so our customers come for the products, but stay for the experience. 
FSMF has also been included in several collaborations with popular bath and body subscription box, Lavish Bath Box. We've also been featured in blogs such as Popsugar and NowThis!
We are a very small team comprised of Founder Erica McGuire & Co-Founder Devin Humphries. Products are made in small batches to assure consistency and quality. We work as a team to get your orders out within 24 hours regardless of holiday or day of the week.
Our goal is to give you an unforgettable self care experience. We strive to keep our pricing competitive but affordable. We now offer Afterpay, Sezzle, & Shop Pay to our customers so you can make payments on your purchases rather than pay everything up front! Check our FAQ page for more information on these services. 
We love getting to know our customers and fans! Be sure to follow us on social media for intimate looks behind the scenes, updates, and feel free to chat with us anytime. (Social media links can be found on the FAQ page.) Thank you for your interest and support of FSMF. 
XoXo -Erica McGuire (Owner & Founder)